Free Meta Description Generator

Click-through copy for the search snippet, with a live counter against Google's truncation point.

A meta description is not a ranking factor, and Google rewrites it often anyway. Treat this as click-through copy — what makes someone click, not what moves rankings.
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A meta description is the snippet under your link in the search result. It is not a ranking factor, and Google rewrites it most of the time. It is still worth writing.

Why bother if Google rewrites it

Because when Google doesn't rewrite it, the alternative is worse: with no description at all, the snippet becomes whatever fragment of your page happened to match the query. That is your pitch, chosen at random. Writing one is how you get a say in the common case.

Length is a truncation point, not a rule

Google cuts the snippet at roughly 155-160 characters on desktop and less on mobile. Nothing bad happens if you go over — the tail just doesn't get read. The counter here marks that point so the part that matters lands before it.

Frequently asked questions

Does the meta description affect rankings?
No. It has not been a ranking factor for many years. It affects whether someone clicks the result you already earned, which is a different and still useful thing.
What length should a meta description be?
Aim to land the point inside about 155 characters. Google truncates around there on desktop and earlier on mobile, so treat it as where the sentence should have finished, not a hard limit.
Why does Google show something other than my description?
Because it decided a passage from your page answered the query better. That is normal and happens most of the time; it is not a sign anything is broken.

Meta description length, and what a missing one costs — the longer version, with sources.